A true website is a result of in-depth research and analysis. It is a result of proper planning and layout formation where audience don’t face any difficulty n browsing the website while getting to know the product or services that the brand is offering. The structure and layout of the website should be in a way that the user can easily go through it and browse it. This is where UI UX comes in. UI UX desing is not a concern for graphic design courses students but it is qually important for web streams professionals.

Websites are where companies communicate and engage with their target customers and provide them the information about what they are offering. The focus is to keep the structure and layout of their website easy, simple as well as attractive so that customers engage more and more and spend time on it. For this, they are hiring specialists who are professionally skilled website designers. 

This is the reason, why there has been an increase in the demand for web designers and the industry is growing repeatedly as more and more websites are being created daily. Want to learn website designing, join web design courses offered by the ADMEC and be an expert in web designing.

UX/UI design has an important role to play in the entire design of the website.

While UX is more about research and planning, UI is about preparing the layout.  Previously, there were times when websites were created with just programming and it was the first and the last step, and the work of designing was completed. 

However, now things have changed the entire process of web designing involves proper research and planning as user experience is something now every brand focus on. 

Role of UX/UI Design in Web Design

• Research

Research is the starting point to start with. In it, you should have a buyer’s persona prepared before you design the website of the brand. The buyer’s persona is prepared after a thorough research of the target audience and it must define each detail as well as the characteristics of the audience.

• Planning

After the research is conducted, proper planning of websites is done. Planning is done based on the buyer’s persona. It is also a part of UX. The planning of the website is done to improve the user experience so that users do not face difficulty while browsing the website and bounce back. Each and every detail of the website it planned whether it be a call to action button or a product display. Web Designing becomes easier and more effective with planning Therefore, it can be said that the role of UI/UX is immense in web designing. If you are a beginner and want to learn the concepts of UX/UI design, you should definitely go for the best UI UX design course where you get trained by experts.

• Saves time and effort

Ui/UX design is important for websites as the research and planning process saves a lot of time and effort. With adequate research and planning, things become easier to implement and execute. Moreover, the outcome is better as the focus is mainly on attaining customer satisfaction. There are lesser chances that the customers are facing problems and they might bounce back and visit the website of the competitor. You need not have to go for continuous updates for your website as it would be designed keeping consumers in mind.