Targeted Email marketing or email marketing several years ago as one of the main methods of advertising and marketing is handled and in the last few years, there have been small changes in its implementation. In fact, the principles and basis of this style of marketing are fixed, but some companies in this field try to make changes so that they can attract the attention of their audience and first turn them into visitors and finally into customers. In this article, we have decided to fully introduce email marketing and explore all related areas so that you are familiar with the potential of this method and use it to introduce your business if necessary.

 

Learn more: Email Open Rates

With a simple internet search, you can easily find different websites and resources, each of which introduces different types of email marketing in a specific way. Some provide a list of 12 items and some provide a list of 16 items for most types, most of which are duplicate and marginal. Based on our previous experience as well as our experience in the field of targeted email marketing, we have divided the different types of these methods into 6 groups:

Targeted Email Newsletters

these emails as containing news and advertising messages that companies send to their audience and thus maintain their relationship with them.!

The second solution is to use additional filters before the email enters the home screen: Some companies have developed filters and software that you can add as an add-on to your email server and act as a protection system. This way, your emails will be quarantined, and you can check them before they enter the server and finally allow them to enter your main panel. These filters do not have an Iranian version and Comodo Dome Antispam is one of their foreign versions.

How to Use Targeted Email Marketing for Ecommerce

Before we make a point or case about the benefits of email marketing, the history of email, and the willingness of other companies to use this method itself proves its suitability and effectiveness. In fact, as soon as various social networks appear in the world, this marketing method is still used, which means that the fans know how effective this tool is. Here are just a few of the benefits of email marketing:

Easy to measure: Today, bulk email sending software and their panels allow users to check the status of their emails and calculate factors such as the opening rate or conversion rate.

Increase sales and revenue: According to Marketing Week; Sales recorded using email marketing last year were around € 29 billion. This shows how much targeted email marketing can increase the sales of companies.

Possibility of targeting sent messages: Bulk sending of emails is done in two ways, in one case, emails can be limited to a specific group, or they can be sent in a comprehensive manner. However, you can specify to whom the emails will be sent.

Some interesting statistics about email marketing

In the previous paragraph, we mentioned the benefits of targeted email marketing, but it is not bad to provide some interesting statistics about this marketing method so that you can understand all of the above with documented and acceptable data:

First of all, keep in mind that if you do not specify an email for your emails, the servers will recognize it as spam email and reduce the chances of it being read. The reason for using the username in the email is to create more intimacy in their minds. Using titles like “Buy website traffic” or “Buy Targeted Website Traffic” is not only unattractive but also increases the likelihood of deleting it. After addressing the recipient’s first name, do not be afraid to personalize your emails.

In this article, we tried to examine email marketing from different angles and show the result of its use in different businesses. We also mentioned some global statistics published on reputable sites that have done research on email marketing results and achievements. Finally, we looked at free email marketing and cheap email marketing ads and showed why we use it in some businesses. Finally, we looked at different ways to improve email opening rates.